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Certified Negotiator Program

NEGOTIATION IS THE ART OF LETTING THEM HAVE YOUR WAY.certifiednegotiator -Daniel Vare

  • Creating a Framework for Successful Negotiations
  • Negotiation Principles, Strategies & Styles
  • Body Language & Non-Verbal Communication
  • Anchoring & Framing in Negotiations
  • Creating your own Power in Negotiations
  • Dealing with Difficult Negotiations
  • Listing Presentation Negotiations
  • Listing Price Negotiations
  • Marketing Negotiations
  • Price Reduction Negotiations
  • Negotiations with Other Brokers
  • Deal-time Negotiations

You will receive art expert level of training on negotiating that will help you become more successful in your real estate practice. Negotiation skills are the backbone of a successful realtor, and sophisticated negotiation strategies and tactics are critical in achieving your goals and making deals happen.

We are not born negotiators, but there are specific negotiation techniques that we can learn. If we can use and understand these techniques and strategies, we can further develop our ability to negotiate. This is the first time Coldwell Banker has offered this designation.

Agents may become certified by simply purchasing the Certified Negotiator audio CD’s.

The Topics Covered:

1st Hour –  The Negotiation Process and Negotiating Styles

Learn the basic principles and processes of advanced negotiations.  See how to recognize and assess different negotiation styles and their impact on each deal.

2nd Hour – Strategies, Tactics, and Body Language

Discover the most frequently used real estate negotiation strategies and tactics, how to identify them, and how to utilize them for a competitive advantage.  See how body language and nonverbal communication play such a critical role.

3rd Hour – Deal-time Negotiations

Explore the nuances of negotiation on behalf of both buyers and sellers.  Find out how to develop your relationships with other brokers.  Also learn to handle difficult conversations in sensitive areas such as inspections, contingencies and disclosures.

4th Hour – Listing Presentation Negotiations

Learn how to handle listing presentation just like the Master Series superstars do.  Discover strategies and techniques to improve your listing price discussions, marketing, and commission negotiations.

5th Hour – Full Commission Negotiations

Find out how the superstars consistently negotiate full commissions.  Learn how top agents speak to their clients, service their deals, and when and how to discuss price reductions.

6th Hour – Creating a Negotiation Framework

Learn to design a practical framework for expertly handling all of your negotiations.  Review your new array of powerful real estate negotiation strategies and techniques.  Internalize your negotiation dialogues and skills.

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